October 10th, 2019
L.J. West Diamonds recently granted CNBC unprecedented access to its New York City cutting facility to witness the re-polishing of a 5-carat pink diamond — a risky procedure that, if successful, would more than double the stone's value from $3.2 million to $7 million.
![](https://thejewelerblog.files.wordpress.com/2019/10/west1.jpg?w=584)
The father-son team of Larry and Scott West were betting that the pink diamond they had purchased at auction could be elevated from a from a "fancy pink" to a "fancy intense pink."
![](https://thejewelerblog.files.wordpress.com/2019/10/west4.jpg?w=575)
All it would take was a master diamond cutter and six painstaking hours at the polishing wheel. The cutter would remove a few micro millimeters of material from key points around the diamond and alter the angle of a few facets. Based on the Wests' computer modeling, the result would be a diamond that would better reflect the light and magnify its natural pink hue.
![](https://thejewelerblog.files.wordpress.com/2019/10/west3.jpg?w=575)
The re-polishing process took 10 sessions that extended over two weeks. The cutters were careful to keep each season on the wheel to less than 30 minutes. The grinding creates a lot of heat, so the diamond is allowed to "rest" and cool down while the experts evaluate their next move.
Overall, the calculation is simple: More color equals more value.
Scott emphasized that the procedure did come with a scary downside. At any time during the process, the diamond could shatter and their investment would go completely down the drain.
The younger West explained how a huge yellow perished during a similar process.
“We had a 20-carat yellow diamond that busted on the wheel," he told CNBC. "It went from $600,000 to $100,000 — just like that. It’s the unlucky lotto."
In this case, the 5-carat diamond survived its "surgery," but it was still unclear whether it would earn a high color grade at the Gemological Institute of America.
![](https://thejewelerblog.files.wordpress.com/2019/10/west5.jpg)
Two weeks later, the Wests invited CNBC back again to view GIA's grading report. The Wests were thrilled to learn that the gem did, indeed, earn a jump from "fancy pink" to "fancy intense pink."
![](https://thejewelerblog.files.wordpress.com/2019/10/west2.jpg?w=575)
"It was a big risk, but it really paid off," said Scott, who believes the $3.2 million gem is now worth $7 million.
The gem was recently set in a platinum ring flanked by two white diamonds. The Wests will be traveling with the stone to a number of VIP events, where they hope to match it up with a buyer.
Read the CNBC's story and see the network's video coverage at this link...
Credits: Screen captures via cnbc.com.
![](https://thejewelerblog.files.wordpress.com/2019/10/west1.jpg?w=584)
The father-son team of Larry and Scott West were betting that the pink diamond they had purchased at auction could be elevated from a from a "fancy pink" to a "fancy intense pink."
![](https://thejewelerblog.files.wordpress.com/2019/10/west4.jpg?w=575)
All it would take was a master diamond cutter and six painstaking hours at the polishing wheel. The cutter would remove a few micro millimeters of material from key points around the diamond and alter the angle of a few facets. Based on the Wests' computer modeling, the result would be a diamond that would better reflect the light and magnify its natural pink hue.
![](https://thejewelerblog.files.wordpress.com/2019/10/west3.jpg?w=575)
The re-polishing process took 10 sessions that extended over two weeks. The cutters were careful to keep each season on the wheel to less than 30 minutes. The grinding creates a lot of heat, so the diamond is allowed to "rest" and cool down while the experts evaluate their next move.
Overall, the calculation is simple: More color equals more value.
Scott emphasized that the procedure did come with a scary downside. At any time during the process, the diamond could shatter and their investment would go completely down the drain.
The younger West explained how a huge yellow perished during a similar process.
“We had a 20-carat yellow diamond that busted on the wheel," he told CNBC. "It went from $600,000 to $100,000 — just like that. It’s the unlucky lotto."
In this case, the 5-carat diamond survived its "surgery," but it was still unclear whether it would earn a high color grade at the Gemological Institute of America.
![](https://thejewelerblog.files.wordpress.com/2019/10/west5.jpg)
Two weeks later, the Wests invited CNBC back again to view GIA's grading report. The Wests were thrilled to learn that the gem did, indeed, earn a jump from "fancy pink" to "fancy intense pink."
![](https://thejewelerblog.files.wordpress.com/2019/10/west2.jpg?w=575)
"It was a big risk, but it really paid off," said Scott, who believes the $3.2 million gem is now worth $7 million.
The gem was recently set in a platinum ring flanked by two white diamonds. The Wests will be traveling with the stone to a number of VIP events, where they hope to match it up with a buyer.
Read the CNBC's story and see the network's video coverage at this link...
Credits: Screen captures via cnbc.com.